Disclosure: This post is sponsored.
The travel industry rarely stands still. The latest technological revolution is driving rapid change in areas such as business travel, for example; which is expected to grow by 7.1% by 2022. And yet some things, thankfully, never change.
Europe remains the centre of the world when it comes to city breaks. The continent has many of the greatest cities on earth; places that are alive with history and bursting at the seams with stunning architecture, wonderful food and drink, and charming scenery.
But where do you begin when you are starting to plan a trip?
Here are four of the best city breaks in Europe
It would be impossible to leave the capital of the United Kingdom out of this list. It has the majesty that comes with its world-famous Royal Family, the history that lives in its streets and the life that reverberates from its communities.
The biggest challenge on a trip to London is narrowing down what you are going to do. Do you focus on the historical landmarks such as Big Ben, Buckingham Palace, The Tower of London and the Houses of Parliament?
Do you visit the incredible museums and art galleries, such as the Tate Modern, the Natural History Museum and the British Museum? Or do you eat and drink your way around some of the best restaurants in the world? The decision is yours, but the options are endless. Enjoy.
The city of light remains one of the most visited places on Earth. France attracted nearly 90 million tourists in 2018, making it the most visited country in the world. Paris was on almost everyone’s itinerary and for good reason.
This is a city you could never grow tired of. It is romantic, historic and jaw-droppingly beautiful. You can spend weeks simply wandering its cobbled streets, discovering new bakeries, coffee shops
Make sure you leave time to eat and drink as the French do, and take your time – it’s the best way to see Paris as the Parisiennes do.
A surprising, alluring and utterly charming city, Lisbon should be on everyone’s bucket list. This place is alive with a tangible sense of culture, some fantastic places to eat and some beautiful areas of the city that are ideal to stay in. It is also surprisingly cheap.
Where to start? Catch the tram to Belém, a district that is full of culture and history. Make sure you visit the Museu Coleção Berardo, which you will find inside Belém Cultural Centre.
The Portuguese capital has some fantastic street markets and antique shops, so leave time to find some bargains and finish the day with a glass of the local rose in one of the beautiful terraces that overlook the majestic River Tagus. Bliss.
The Scottish city would not be an obvious choice on most lists of European city breaks but it should be. Glasgow is not Edinburgh. It does not have a castle at its heart and millions of tourists swarming its streets, but what it does have is real personality,
The people are as warm and welcoming as any in Europe, the museums are fantastic, and the food and drink scene has grown into something really impressive in recent years.
Visit the Kelvingrove Art Gallery, the Burrell Collection and drive 45 minutes north to Loch Lomond, which has a strong case for being considered one of Europe’s most beautiful places.